HIGH WEST INTRODUCES ‘AMERICAN PRAIRIE RESERVE’ WHISKEY

10% of profits will be donated to a land-conservation effort in Montana

PARK CITY, UTAH (July 23, 2012) — High West Distillery, Utah’s first legal distillery since 1870, is proud to announce its newest whiskey, American Prairie Reserve Bourbon, created to raise awareness for one of the most fantastic projects of our time, an effort to assemble the largest wildlife reserve in the lower 48 states – American Prairie Reserve in Montana.

“High West is passionate about the American West, our home, and more importantly we want to help preserve its culture, heritage, and natural beauty,” said David Perkins, Proprietor of High West. “We really believe in the mission of American Prairie Reserve and wanted to contribute by raising awareness as well as donating 10% of after-tax profits from the sale of every bottle to the Reserve.”

American Prairie Reserve was started in 2001 and will protect more than 5,000 square miles of open space on the Great Plains of northeastern Montana – an area roughly the size of Connecticut.  When the Reserve is complete, the landscape will look much the way it did when Lewis and Clark first stepped foot on the American frontier with thundering herds of bison, racing bands of pronghorn antelope, and prairie-dog towns dotting the horizon, as far as the eye can see.  The front label will highlight the endangered animals that call the American prairie home.  Batch 1 features the Greater Sage Grouse.  Habitat destruction has led to steep declines in Sage Grouse populations across the West and the species is now a candidate for Endangered Species Act protection.

High West American Prairie Reserve Bourbon is a blend of premium bourbons, a six-year-old and a 10-year-old.  It is a delicious marriage of vanilla, caramel, blood oranges and dark cherries with long, sweet and satisfying honey nougat finish.

American Prairie Reserve Bourbon can be purchased at the High West General Store starting Monday July 23^rd for $39.99.  To learn more about High West Distillery and Saloon, contact Christa Graff, of Graff Public Relations, LLC, at 435-640-7921 or christa@graffpr.com.

About High West Distillery and Saloon

High West Distillery and Saloon is Utah’s first legal distillery since 1870. Located at exactly 7,000 feet above sea level in historic Old Town Park City, High West is the world’s only ski-in gastro-distillery. High West’s passion is crafting distinctive and delicious whiskeys and marrying them with outstanding victuals. High West whiskeys have received numerous awards and accolades.  In 2011 Whisky Advocate Magazine named High West its “Whiskey Pioneer of the Year.” The High West Saloon, located adjacent to the distillery, is a Zagat rated, family-friendly, full-service restaurant and bar that was voted “Best Park City Restaurant” by readers of City Weekly in 2011 and 2012. Visitors can enjoy contemporary Western comfort food next to High West’s hand hammered 250-gallon copper pot still in a renovated 100-year-old livery stable and Victorian mining-era home. High West’s renovation of the buildings earned the 2010 Utah Heritage Foundation Award for Adaptive Use, and both structures are now listed on the National Register of Historic Places. High West products are available in 35 states throughout the U.S., Canada, China, and United Kingdom. At High West’s General Store, you can purchase High West spirits seven days a week including holidays. For more information and to find where to buy High West products near you, please visit highwest.com.