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High West Barrel Select Survey

Thank you for taking a few minutes to help improve the High West Barrel Select program

 
1. Where did your Barrel Select(s) go? (select all that apply) *
On-premise account(s)
Off-premise account(s)
2. How was your Barrel Select(s) displayed? (select all that apply) *
Floor display with barrel
Rack or bin
On-shelf
Backbar (on-premise)
Other (please specify)
Less than 1 month
2 - 3 months
4 - 5 months
More than 6 months
4. Did you or your distributor partner do any of the following activations (select all that apply): *
Staff training
Display
Tasting events
Social media posts
Feature cocktail (on-premise)
Menu feature (on-premise)
None of these activations
Other (please specify)
Staff training
Display
Tasting events
Social media posts
Feature cocktail (on-premise)
Menu feature (on-premise)
None of these activations
Other (please specify)
6. Could barrel finishes be "less special" on average? For example, could there be a greater number of rye or bourbon barrel finishes vs. wine or other more unique barrels? *
Yes
No
7. Did you utilize the Barrel Select case card? *
Yes
No
8. Are point of sale materials required (besides the display barrel) to sell in or sell through a Barrel Select? *
Yes
No
Yes
No
10. Did you have enough information about your Barrel Select(s)? *
Yes
No
Extremely valuable
Very valuable
Somewhat valuable
Not so valuable
Not at all valuable
12. Packaging: how important is the foil stamp on the front label? *
Extremely valuable
Very valuable
Somewhat valuable
Not so valuable
Not at all valuable
13. Packaging: how important is the commemorative medallion? *
Extremely valuable
Very valuable
Somewhat valuable
Not so valuable
Not at all valuable
14. Packaging: how important is the pearlescent bottle? *
Extremely valuable
Very valuable
Somewhat valuable
Not so valuable
Not at all valuable
15. Is the Barrel Select package differentiated enough from normal High West packaging? *
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
16. How are Barrel Selects priced (SRP $50)? *
Just right
Too high
Too low
16. If you answered too high or too low, what is the ideal suggested retail price?
17. Do you have any further comments?